Laruze is named after our emblem : the Arctic Fox. Smart and elegant, he can also adapt his fur color to his environment. The perfect symbol to represent our brand value : behave and be whoever you want, whenever you want :
« WATCH YOUR STYLE ».
He inspired us so much that he became the master piece of our interchangeable system : A fox head clip, witch enables you to change your strap in a few seconds and that you can keep on your other straps to take them anywhere with you.
Young creatives working for a fashion agency in paris, we dreamed Laruze nearly one year ago, guided by a simple statement : we didn’t wear watches, but why? We couldn’t find the perfect piece, bringing together quality and elegance of a luxury watch, with the fun and creativity of a entry level fashion one. We thought that we had to create our ideal to fillin all these criteria at a right and afordable price !
PURE DIAL DESIGN, THIN AND DELICATE CASE, REFINED DETAILS : « LESS IS MORE ». PROVOQUE EMOTION THE THE MOST EQUILIBRATED AND DISTINGUISHED DESIGN, THIS IS THE CREATIVE DIRECTION WE WANTED TO GIVE LARUZE WATCHES FOR AN ELEGANT AND IN TEMPORAL ACCESSORY. This creative ligne offers numerous variations of dials and cases colors dans finitions for a great customization.
Second but not least key element are the straps. We work on our straps collections with the most liberated creativity for unique and customed prints and fabrics. Our collections, renewed every season, are spread through the last fashion trends and developed to accompany every life moment and unique personality of our ambassadors .
Every season, we present a new collection of more than 40 Laruze straps. Our fabrics are sourced mostly in Paris or during our travels, depending of our inspirations and the trends of the season. The prints are designed in our studio by our creatives. They first draw them on a paper to finally transfert it on to the computer to optimize their quality before sending it for printing in center of France. Always developed in limited editions and for one season only, they are unique and ephemeral, because rare is precious.